The meanings of Rainbow LOGO

What is the meaning of Rainbow LOGO ? We always get such questions from our clients and partner. It is our pleasure to explain a bit more now.

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A: The LOGO graphic is derived from the company Chinese name “彩虹捷运”. The graphic adopts the two main elements of the Rainbow and one Ship to deform and combine. The use of rainbow elements mainly strengthen the brand and social effect of the Rainbow Logistics. The Ship element indicates the company's main business for ocean service, and its design to sail from the Rainbow Center to the world, implying the company's future high-speed, stable and sustainable development.

B: The LOGO adopts the seven different colors of the rainbow, among which the blue is specially selected to show the deep sea blue of the international logistics industry, so that the whole LOGO is lively , calm, and smooth coordination. It can be effectively conveyed Rainbow Team feature to customers.

C: The LOGO has one word “Rainbow” in the bottom, The meaning of rainbow is beautiful, fairy tale, nature and fantasy. The rainbow will only appear after storm and heavy rain, indicating that the good hope to be pursued and only be achieved after a certain setback.

So the Logo means a lot to Rainbow Logistics.